By repeatedly seeing these recognisable images, customers have come to associate relatively universal logos with specific brands. Marine Serre Cotton tank top. And this is exactly what I love.". Continuing to play with its signature all-over moon print, Marine Serre recently put together a new menacing face mask centered around its logo pattern. The woman behind the striking symbol is Marine Serre, a 28-year-old designer who is also dedicated to sustainability. Get to know Marine Serre, the 28-year-old designer behind the crescent moon logo worn by Beyoncé, ASAP Rocky, and Kylie Jenner. To receive the Vogue Business newsletter, sign up here. Upcoming fashion designers like Marine Serre, Telfar and Matthew Williams’s Alyx — all of whom found success in the age of Instagram iconography — have managed to establish logos that are clearly associated with their brands. After graduating, Serre interned for Raf Simons during his stint as creative director at Dior, Sarah Burton, then creative director at Alexander McQueen, and Matthieu Blazey, former designer at Margiela (currently at Bottega Veneta). Serre created a bodysuit decorated in her signature moon print with an eye-popping green top worn over the suit. The luxury e-commerce shake-up: From Mytheresa to LVMH. Telfar’s success comes at a time when brand loyalty has never been tougher to attain, thanks to an increase in choice at every price point and immediate access — driven by e-commerce — to those products. key stud earring. Marine Serre is a young French designer taking the fashion industry by storm. Marine Serre Logo leather jacket Share Copied link. The crescent moon emblem was seen on boots, tops, headpieces, long and full-bodied skirts. Al in de oudheid werden schepen versierd met symbolen. Early life. “It was really green, there was a lot of water, an old stone house – not a lot of people or fashion,” the designer said, describing her childhood with her sister Justine, who is helping to build the business. Unbelievable,” tweeted one Korean fan. However, forming a community requires much more than simply gathering people together in the same place or accumulating a certain number of users on a platform. In 2018, Serre told The Cut, "There are people who think the print is quite radical, and there are others who don’t know anything about politics and think it’s just cute. IsSixWeeksAfterFashionWeek = false By Joelle Diderich on February 25, 2020 $480.00. Marine Serre. Marine Serre Moon Print Pointed Toe Sock Bootie (Women) $990.00. $3,290. “Radical Call for Love” caught the interest of international luxury retailers like Dover Street Market and Parisian concept store The Broken Arm and both stores ended up selling the collection. $805 15% Off $684. New Season Marine Serre. “It’s so popular because it’s arguably the logo of a post-logo generation,” says Steve Salter, the editorial director of LN-CC, which has also stocked Marine Serre since her start. According to Karelis, Alyx’s sell-through is steadily above 90 per cent each season, with signature items like the buckle belts and hero chains at 100 per cent sell-throughs. The young French designer has rattled up so much admiration, talk, and curiosity around her brand in a short amount of time. Discover the latest women's and men's ready to wear, shoes, and accessories collections. The strength of the logo has also benefited products created solely under the Alyx brand. Also find out similar items by Farfetch and other brands. Earlier this year, ASAP Rocky teased a potential AWGE x Marine Serre collaboration backstage at Paris Fashion Week. Serre was born in Brive-la-Gaillarde nearby Corrèze, France. "I don't think I have one aesthetic, and maybe I try to answer to ‘what is the future’ in a straightforward and honest way, just by thinking, ‘what do you need tomorrow, and what is affecting me today in the garment I have on?’". It’s still unknown whether that piece will be a part of a wider collection, but if Serre sticks to her ethos, she will continue to be a designer who captures the zeitgeist. Marine Serre whose namesake brand uses utilitarian staples which are tweaked and refined, while the pared-down suppleness of athletic wear still pervades her hybrid designs. ; Serre also joined up with Airnum to produce a red and black air quality face mask, though an Airnum representative told The Hollywood Reporter the project has been "going on before the coronavirus. Telfar, the New York-based label founded by designer Telfar Clemens, has garnered much attention for its hero product: a T-embossed shopping bag, which has been nicknamed the Bushwick Birkin. Athletic designs are spliced with refined elements typically associated with tailoring, while unexpected twists break up clean silhouettes. According to Karelis at Machine-A, which first picked up Telfar in 2014, the T shopping bags were an instant hit. Similarly, Matthew Williams’s 1017 Alyx 9SM has become associated with pieces like a Rollercoaster buckle belt, which features a distinctive harness clasp that is now a brand signature. Marine Serre showed a variety of designer face masks at Paris Fashion Week on Wednesday. Everything British Vogue knows about Marine Serre, including the latest news, features and images. Kylie Jenner wore a matching cream and black set with her daughter, Stormi. For this month's Spotlight, Serre has designed a custom BoF logo that takes inspiration from the crescent moon logos in … Find what you are looking for amongst our directional selection of designer fashion and luxury streetwear. She gave us a glimpse of her forward thinking designs—she showed face masks pre-pandemic.We wouldn’t necessarily call it an overnight success, but it didn't’ take long for celebrities to start sporting her brand. So for me, past and present and future are the same," Serre told Garage. “Their pricing and different shapes made them a very accessible item to buy and sold out as soon they arrived in store,” he says. Free Delivery. Discover the latest women's and men's ready to wear, shoes, and accessories collections. Become a Member today for access to the most authoritative source of global, data-led business insights. She even produced a two-piece suit featuring long, puffy sleeves. But how did she get so popular and appeal to such a wide swath of customers? New Season Marine Serre. It was most important for me that she liked it,” said Serre. We are taking a deep dive into Marine Serre, the story behind her print, and how her crescent covered bodysuits, leggings, and tops became the pieces to wear. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Before Glossier launches a new product, its editorial arm — Into the Gloss — will publish an “open thread” soliciting advice on what its readers want. It has been such a core part of the brand that it was Williams’s very first post on Instagram. Same worn by Mulatto. Like the Telfar logo, Serre's crescent moon print is instantly recognizable and is now an emblem of a new, progressive fashion era. In 2019, the brand's sales reportedly more than doubled to $1.6 million, up from $100,000 just three years earlier. “That's the part that will get you through all the problems you're going to encounter, and it will also attract the best employees and keep you focused on what's important,” says Neumeier. Shop de nieuwste collectie dameskleding & accessoires van Marine Serre online bij Farfetch. It appears on skin-tight turtlenecks, tops, leggings, and catsuits—with each piece coming in different color combinations. Shop the latest FW20 collection of Marine Serre for Men on SSENSE.com. Mytheresa. She shows upcycled couture gowns, pleated hybrid dresses with a jersey tank, silk jackets, outerwear constructed out of leather and faux fur, in addition to pieces that utilize lace-trimmed tablecloths. In only three years, the Balenciaga alum’s brand turns a profit and sells at over 120 doors worldwide. According to MatchesFashion’s Pendlebury, the retailer has seen “strong demand” for not only the pieces with the iconic crescent moon, but also for the runway and other collections. Free Delivery. Yung Miami from the City Girls has worn an all-over moon print catsuit. jersey-panelled terry tapestry-style midi dress. Free Delivery. The popularity of Alyx’s hardware has attracted other brands to team up with it. This is particularly important for designers that operate on a direct-to-consumer model who are dependent on customer loyalty. There’s a crescent moon print you’ve probably seen all over Instagram. At the tender age of 24, her graduation show collection was sold alongside Céline, Raf Simons, Balenciaga, and Loewe. The bag, which comes in three sizes and costs between $150 and $257, has become a symbol of young, creative New Yorkers, particularly those who are queer or from an ethnic minority. So it goes for clothes and leather goods when a shopper quickly links two interlocking Cs on a handbag or jacket by Chanel. "A lot of my work references past things. Last year Beyoncé wore a black and red crescent moon set, paired with matching gloves—in which Serre says she bought herself. Comments, questions or feedback? $1,250. Marine Serre One of a Kind Moon Intervened Upcycled Graphic Tee. But a strong logo can ensure that a label won’t get lost in the conversation or get dwarfed by a bigger brand that precedes it. Snelle verzending Gratis retour Betalen met iDEAL While Marine Serre's version, a limited-edition black mask printed with her well-known moon logo in red and blue, was made with French filtration brand R-PUR for the brand's Fall 2019 collection. On SALE now! For her graduation show in 2017 titled "Radical Call for Love”—named in response to the 2015 and 2016 terrorist attacks in Paris and Brussels—she introduced the tiny crescent moon to the world, a logo that would later position Serre as an "It" designer. That can be hard in fashion where things can easily be knocked off and copied.”, Good brand-logo co-ordination comes when the latter reflects the purpose of the former. Recognisable logos and customer communities are more important than a brand’s next collection. It was in that context that Serre first used it in her collection. It’s not just major legacy companies that have managed to create powerful brand identities. Industry legends like the late Karl Lagerfeld described her as "1m50 but a will of steel." Scheepsemblemen kennen een lange traditie. Sign-up for Complex Shop, our new eCommerce store fusing content and commerce. Up until recently, Serre only produced womenswear, but as the brand continued to evolve, she’s leaned into menswear. Marine Serre's custom BoF logo | Source: Courtesy. “I was really shocked, like ‘huh, where did she get it?’ It was quite nice. © Complex Media, Inc. All Rights Reserved. Backstage at Marine Serre Autumn/Winter 2019. “This is the hardest part for designers,” says Marty Neumeier of Liquid Agency, who has been referred to as Silicon Valley’s “godfather of branding” and whose client list includes Adobe and Apple. Shop the Marine Serre official site. While working at Balenciaga as a designer and running her own label, she won the LVMH Prize, presented by Rihanna at a Paris ceremony in 2017. The power of this message resonates with consumers who want to support brands whose values align with their own. © Alyx buckle as seen at Dior Homme SS19 (Getty Images). Her young brand, launched in 2017, has already become a favourite among critics and clients alike. Although the accessible price points made it challenging for Clemens to stem losses at the beginning, they have been a key driver of its popularity. $140. It took her by surprise, but it was her hard work and passion that helped her create a strong visual identity early on. In 2019, the Beaverton sportswear giant tapped Serre, along with Yoon Ahn of AMBUSH, Erin Magee of MadeMe, and Christelle Kocher KOCHÉ, to redesign the iconic FIFA Women’s World Cup football kit. Serre’s collaboration with Nike on a Women’s World Cup capsule collection in May generated a 170 per cent increase in page views for the designer in the week following the announcement, according to Lyst. “The crescent has become the major point of recognition of our brand,” says Serre. Email us at feedback@voguebusiness.com. Shop the Marine Serre official site. In conversation with Vogue, the Harlem rapper said he co-designed the black puffer coat with an all-over moon print he was wearing. “The brand has been very popular with our customers,” says Suzanne Pendlebury, head of womenswear buying at MatchesFashion.com, which first picked up the label for Spring/Summer 2018. moon print leggings. “That Marine Serre moon shirt, [Jennie] made it popular; now I see a lot of people wore it. 454.9k Followers, 72 Following, 1,559 Posts - See Instagram photos and videos from MARINE SERRE - FUTUREWEAR (@marineserre_official) Parisian label Marine Serre effortlessly blurs the boundaries of ready-to-wear, couture and sportswear. Buy at Farfetch for $355. Lyst data indicates that the most searched-for term alongside Telfar is “shopping bag”, with searches for the specific keyword up 22 per cent month-on-month. Marine Serre was born and raised in a small village in Corrèze, the mountainous spine of south-western France. Marine Serre Floral cotton-toweling jacket Share Copied link. In a pre-COVID podcast interview with fashion editor Jessica Michault, Serre said she was surprised when she saw pictures of Beyoncé wearing her clothes. I was super happy that she liked to dress it. Marine Serre talks about the romance of making clothes, the power of Beyoncé, and what to do when your worst fears come true. Marine Serre Logo leather jacket. “You really want to be different enough that nobody else can do what you’re doing. "When I was doing [my first collection] ‘Radical Call for Love,’ I was really doing it out of love," says Serre in an interview with Garage magazine. It is the second most-wanted item on the Q2 2020 Hottest Women's Products list. Cute mice help luxury brands get Chinese New Year right, Danish fashion is withstanding Instagram’s test of time, The risks and rewards of LVMH’s renewed interest in sports. Marine Serre has captivated the fashion industry from the launch of her brand in 2016. “You can't skip that step: ask yourself why you're doing this.”. Williams has also worked with Fragment, Nike and Mackintosh, on whose products his buckle also appears. Creating a strong brand identity, which leads to universal recognition, can entice bigger firms who want to collaborate. $2,576 15% Off $2,190. Marine Serre (born December 13, 1991) is a French fashion designer who won the 2017 LVMH Prize for Young Fashion Designers. Turnover for the 2017 LVMH Prize winner has doubled every season since launch. (The design was inspired by the harness buckle found on rides at Six Flags Magic Mountain amusement park in California.) New Season Marine Serre. $190.00. logo print long-sleeved top. A thriving base of passionate customers who feel part of a community can offer the best marketing and drive business growth. Bekijk op deze pagina de emblemen van de Koninklijke Marine. Shop Marine Serre organic cotton logo high-waisted briefs from our Panties collection. "; Despite coinciding with the spread of coronavirus, this is also not the first time Serre … $391 40% Off $234. This collection referenced 19th century billowy dresses and contemporary sportswear. She unintentionally created a status symbol that resonates with customers who believe in her designs and want to show them off on Instagram. This article originally appeared in i-D's The Earthwise Issue, no. Our editorial content is not influenced by any commissions we receive. Beyoncé, along with her dancers, wore a custom cocoa colored version in “Black is King,” which, according to fashion search platform Lyst, caused queries for the term "Marine Serre moon bodysuit” to jump by 428 percent. She's able to blend sportswear and luxury seamlessly, but she doesn't want to be considered a sportswear designer. Ontdek luxe mode van 's werelds topontwerpers. Along with the award, she received 300,000 euros (about $336,000) and a year of mentoring from those under the LVMH umbrella. Clemens says the logo has helped power word-of-mouth marketing and strengthened core customer loyalty. It’s not just major legacy companies that have managed to create powerful brand identities. The firm’s audience and customers have interacted on Slack, Instagram and at in-person events. Telfar Spring/Summer 2018 campaign ft. Selah Marley. Dior Men’s creative director Kim Jones, for example, collaborated with Alyx for SS19, and today, Alyx’s signature fixture can be spotted on Dior accessories such as the saddle bag. "The moon for us is like an icon, an emblem, an image, a representation, a flag, a language, a metaphor, an object of what we believe in crossing boundaries, hybridity, and freedom," Serre tells Dazed. Similar ones also available. Marine Serre Large Fit Moon Logo T-Shirt • White • Mock neck, logo embroidery in front • Large fit • 100% Cotton • Made in Turkey • $1,030. But to do so well is no easy feat. “The idea for [the shopping bag] came ahead of Christmas 2013 when I saw everyone in New York walking around with their holiday shopping bags, and it struck me as a totally unisex silhouette,” says Clemens, who won the 2017 CFDA/Vogue Fashion Fund award, adding that its shape was inspired by the Bloomingdale’s shopping bag specifically. Marine Serre has worked for Balenciaga, Alexander McQueen, Maison Margiela and Dior during Raf Simons’ reign until she started her own label in the same year. Born in Brive-La-Gaillarde, France, Serre studied fashion in Marseille but finished her education at the prestigious Belgian design school La Cambre, where she graduated in 2016 with high honors. For businesses, community is critical to success. The word most often used to describe Marine Serre’s designs is “dystopian”. New Season Marine Serre. “Identifying from a very early stage the significant power of a key signature element” has been crucial to Alyx’s success, says Stavros Karelis, buying director of London-based concept boutique Machine-A, which stocked Alyx from its first season in Autumn/Winter 2015. As globalisation brings fashion brands to new markets, branding is becoming even more valuable, as it can cultivate customer loyalty and boost revenue. Marine Serre Moon Print Regenerated Denim Bucket Hat. Like most college students in their final years, Serre was setting herself up for what would be a pivotal moment in her budding career. Such collaborations are a now-common tactic for brands looking to generate hype and access new customers. “We have never done any marketing for the bag — people post their own pictures, and we repost. seller notes: “ this marine serre storage pouch bag comes with a marine serre black ribbed cotton branded tank top purchased ~ it is perfect for travel storage to protect your beautiful clothing or other accessories ~ new and never used ~ all pictures are taken directly from the actual item you will received ~ all sales final ~ no return ~ no exchange ~ 100% authentic ” Through repeated use, Serre has created something arguably interesting and more powerful than a fleeting trend or look of the season. ", The moon represents different things across cultures, from lunar phases to ancient goddesses, to Islamic iconography. Upcoming fashion designers like Marine Serre, Telfar and Matthew Williams’s Alyx — all of whom found success in the age of Instagram iconography — have managed to establish logos … Shop online the latest FW20 collection of Marine Serre for Men on SSENSE and find the perfect clothing & accessories for you among a great selection. Mytheresa. Both The Broken Arm and DSM helped pay for production costs and the collection sold out. $570.00. Buy Marine Serre clothing & accessories and get Free Shipping & Returns in USA. 2017 LVMH Prize winner Marine Serre founded her eponymous label while working at Balenciaga, after stints at Maison Margiela, Alexander McQueen and Dior among others. Serre attributes part of her success to the tiny crescent moon that consistently appears across all of her collection. Marine Serre Moon Logo Embroidered Large Fit Cotton T-Shirt. It means a lot to us, the way people post the bag, and for us to see who our customer is,” Clemens says. Fashion brands can look to Glossier, a skincare and beauty company, as an example of how to build a community effectively. Against the backdrop of the coronavirus outbreak, Marine Serre’s vision of environmental apocalypse felt eerily prescient. When consumers see a sneaker with a swoosh on it, they instantly know that the shoe was made by Nike. She chose the crescent moon symbol because it speaks to her brand values. And even ASAP Rocky was spotted wearing a black coat with the crescent emblem. It was a super total look. With all the rave around the French designer’s clothing, big brands like Nike reached out. That’s what a vision of the future seems like when artifice meets reality, when bodies are smothered in fabric as if to protect them from toxic elements, when faces are masked and when ‘couture’ is made from society’s detritus, from cast-off keychains and fleece blankets and old, lace-edged tablecloths. Her fashion week debut in 2016 positioned her as a designer to watch. Serre was one of eight finalists that year who was up for what's considered the industry's most lucrative prize.
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