Company valuation - One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. The brand is present in nearly every part of the world and enjoys a very high degree of popularity. Our experts providing Coca-Cola Company SWOT and PESTLE analysis help have discussed the important terms of SWOT analysis in detail. A high level of customer loyalty is also a major strength for the Coca Cola Company. SWOT Analysis for Coca Cola. Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. The Coca-Cola Company has one of the world's largest brand identities and brand valuations. SWOT Analysis of Coca Cola Company. The Coca-Cola Company: Strengths, Weaknesses, Opportunities, and Threats. As far as internal strengths go‚ Coca-Cola itself is a strong company to say the least. [1] Amongst all beverages, Coke, Sprite, Diet coke, Fanta and other are the growth drivers for Coca Cola. Not only are they a $23 billion company, but in 200 nations, Coke sells about . Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. Use what you have learned in previous courses to perform your analysis. COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 fSCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. Swot Analysis Of Coca Cola Company. Amongst all beverages, Coke, Thums up, Sprite, Diet coke, Fanta, Limca and Maaza are the growth drivers for Coca Cola. The Coca-Cola Company is one of the most profitable and competitive firms in the world today (Menon & Yao, 2014). It is a well-recognized brand in almost all corners of the world. Largest market share: Coca-Cola commands over 50% of the total global beverage segment and market share. A SWOT analysis is a framework that is used to analyze a company's competitive positioning in its business environment. Swot analysis of Coca Cola. -Strong Brand Equity: Coca-Cola enjoys a strong brand equity that enables its to make a higher margin on sales and reduces advertising and marketing costs. According to Interbrand, The Coca Cola Company is the most valued ($77,839 billion) brand in the world. Coca-Cola Company has been in operation for the last 125 years. SWOT analysis of RC Cola - SWOT of Royal Crown Cola. SWOT analysis method assists businesses and enterprises in identifying their strengths and how to overcome the weaknesses, opportunities and threats. The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company's portfolio of brands across more than 200 countries and territories. Strengths. Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. ii. I am sure you have seen Coke in households, shops, airlines, hotels, restaurants, offices, and many other places. Asa Griggs Candler, a businessman, bought the brand and led the company to its market dominance throughout the 20th century and up till now. ; Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an . Strengths of Coca-Cola tells that what is brand is good at based on its strategies, market share, resources etc. By examining all the five competitive strengths The Coca-Cola Company strategists can pick up a total picture of what impacts the benefit of the organization in Refreshments - Delicate Drinks industry. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and . Strengths describe the factors that which the organization is good at and what separates it from its competitors. A Brief Discussion to SWOT Analysis. Coca-Cola Company has been in operation for the last 125 years. Coca Cola sold 29.2 and 29.6 billion unit cases of their brands in 2017 and 2018 respectively. In fact, there are over 500 brands across 200 companies owned by Coca Cola. The analysis identifies all the important strengths, weaknesses, opportunities and threats that impact the company's performance the most. Coca cola has an average score of 2.5 which means that the company is on an average situation . This not only gives them a . There are two key players in this sector of the beverage business, one being Coca-Cola, while the other remains PepsiCo, Inc . SWOT Analysis of Coca-Cola Company Coca-Cola Strengths - Internal Strategic Factors Strong brand identity - Coca-Cola is a highly popular brand with a unique brand identity. Use what you have learned in previous courses to perform your analysis. This article focuses on SWOT analysis of Coca cola. Its products have Global reach with presence in over 200 countries. Its signature logo, classic red and white colors and world-famous jingle resonate with consumers of all ages. have strengthened the Coca Cola's brand and have diversified the growth across these brands. However, SWOT analysis of Coca-Cola vs Pepsi-Cola A has certain limitations that the company must consider to achieve its strategic objectives. Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. 1. History, SWOT Analysis, Maketing Strategies - Carol Nganga - 2014-09-25 Seminar paper from the year 2012 in the subject Business economics - Economic and Social History, grade: B, The University of Liverpool, language: English, abstract: Coca-Cola Company has a swot analysis of coca cola The 'SWOT' analysis is a method used to evaluate the strengths, weaknesses, opportunities and threats involved in an organization (Gürel and Tat, 2017). It's a home name by millions around the world. It is operating in more than 200 countries and territories and satisfying customer needs on every days basis. The Coca-Cola Company is one of the most widely recognized brands across the globe. Its signature logo, red and white colors, and jingles resonate with consumers, and Interbrand's rankings continuously confirm the brand's value. The presence of a growing market in developing countries is a major opportunity for Coca Cola Company. Now we are going to discuss elaborately on the points given above in SWOT Analysis table. Coca-Cola, the world's leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages…. This Coca-Cola SWOT analysis case study intends to first shed light on the company's weaknesses and strengths. As of 2019, the company has earned USD 34.33 billion in revenue and USD 8.92 billion in net income. If Coke enters this market, its profits could more than double. -Loyal Customer Base: Coca-Cola has a huge loyal customer base. Coca Cola Strength. Figure: SWOT analysis of Coca-Cola (Brown, 2018) Strength factors: The most valuable strength is the brand power of Coca-Cola. 2 SWOT Analysis of Coca Cola Company Soda Business Overview The soda business uses beverages that are combined and flavored together in carbonated water. 1. Disclaimer Much of the information in this All values expressed in this report are retail/off-trade in US dollar terms using a briefing is of a statistical nature and, fixed exchange . It is a name which is present virtually everywhere. Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. 2.1 Strengths. Coca-Cola is the world's largest beverage company. Internal and External Strengths and Weaknesses of Coca-Cola A company like Coca-Cola has many internal and external strengths‚ but when launching a product of this sort‚ they begin to run into many internal and external weaknesses as well. Strengths. Coca-Cola Trademark is one of the most valuable brands in the world after Apple Inc. and Google Inc. The rich history of the soft drinks producing giant company has elevated it to cement its market leadership. It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. The way Coca Cola markets its brands and products is also one of the leading strengths of the company. The SWOT analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. Coke's biggest weakness is failing to enter another arena. As I mentioned earlier, PepsiCo is also in the snack market ("SWOT of Coca Cola", n.d.). As far as internal strengths go, Coca-Cola itself is a strong company to say the least. The company not only clearly acknowledges their Strengths are Brands equity, Economic of scale and the Coca cola system but they also willing to apply those competitive advances in a rational level. Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. Let's discuss it in detail. Coca-Cola is the world's biggest soft-drink company which manufactures and markets non-alcoholic drink focuses and syrups. Even though PepsiCo also has a large distribution network, it is smaller than Coca-Cola's (prezi.com, 2017). So, here goes the SWOT analysis of Coca Cola Company. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. Its soft drinks are the most-selling drinks in history. This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for Coca Cola. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. Coca-Cola's strength also comes from its financial position. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . 1. This extremely recognizable branding is one of Coca-Cola's greatest strengths. Strengths: The biggest strength of the Coca-Cola Company is that, for more than a century, Coca-Cola has reigned as the supreme soft drink market leader. 2. Royal Crown Cola is the flagship brand of the Royal Crown Cola Company based out of the USA. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. It sets itself apart from the competition in a highly competitive industry through a unique marketing strategy. Read this press release from The Coca-Cola Company. Use what you have learned in previous courses to perform your analysis. The Coca-Cola Company is one of the most widely recognized brands in the world. Because of their known name, they have strong customer loyalty. Brand Value: Coca-Cola has a strong brand positioning and a vast portion of market share. SWOT Analysis for Coca-Cola . This partnership increases Coke's sales, broadens the customer base, and reduces delivery cost ("SWOT of Coca Cola", n.d.). The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. Coca Cola swot analysis. Coke, Sprite, Diet Coke, Fanta, Limca, and Maaza are the highest growth drivers for Coca-Cola. Coca-Cola has many strengths that have allowed it to grow globally and remain profitable. The company started by a young pharmacist in 1905 when a local Cola company refused to bottle the Cola that he . Brand Awareness: The Coca-Cola Company is one of the most widely recognized brands across the globe. Coca-Cola company strength include the following 1. Coca-Cola SWOT Analysis. It's a home name by millions around the world. Strengths 1. It owns some of the most popular brands in the non-alcoholic market among a portfolio of more than 500 different brands, including Coca-Cola, Diet Coke . Use what you have learned in previous courses to perform your analysis. SWOT Analysis examples #1: The Coca Cola Company. Coca Cola is a mogul, but falling behind serious trends. The rich history of the soft drinks producing giant company has elevated it to cement its market leadership. Besides the well known Coca-Cola and Coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. Coca Cola is the number one beverage brand in terms of reach and sales. The company has nearly 250 bottling partners globally. Coca Cola also own a wide range of different brands such as, Oasis and . Strengths The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands. Coca-Cola Company. The particular taste of Coca Cola makes it easy to identify and hard to find a substitute for their customers. One of the key strengths of Coca Cola is the distribution system of the company. According to the 2019-2020 financial year data, Coca Cola had the third-largest sales volume ($31.7 billion) compared to peers. The business is valued at around $67,000 million which ranks far ahead than its competitor Pepsi which is valued at $12,690 million. Popular subsidiary brands like Coca Cola, Sprite, Fanta, Kinley, Minute Maid, Schweppes etc. Coca-Cola is the world's largest soft-drink company which manufactures and markets non-alcoholic beverage concentrates and syrups. Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. Take a look at our Coca Cola SWOT analysis below: Strengths The refranchising efforts of Coca-Cola and other structural changes, although initially causing uncertainty and resulting in as much as an 18 to 19 per cent headwind to the top line, with the expected stable growth for the firm's core business remaining strong. These indicate the internal factors of a brand. The SWOT analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. PepsiCo SWOT analysis Strengths. They can recognize amusement changing patterns early on and can quickly react to misuse the rising opportunity. 12 | P a g e Strengths i. It has a profit margin of approximately 6-8 million dollars every year. Unparalleled distribution system - Coca-Cola has the most efficient and most extensive distribution network in the world. This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. One strength of the Company is the brands that it owns, which attract customers. Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. Global presence: Coca-Cola has a presence in over 200 countries. By understanding the Doorman . Sometimes, it is difficult to recognise the difference between opportunities and threats as the same opportunity can act as a major threat if the firm is unable to exploit it in a timely manner. A SWOT analysis is a framework used to evaluate what strengths, weaknesses, opportunities, and threats company faces. Besides the popular Coca-Cola and Coke brands the business uses more than 500 brands in over 200 countries or areas and serves 1.6 billion servings every day. In retrospect, Coca-Cola would seem to be doing very well in Brazil. The company has grown from strength to strength due to strong management and organization structure. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Strengths Coca Cola has an incredible brand identity. It serves over 1.9 billion beverages over 200 countries daily while there are more than non-alcoholic beverage brands around the world. SWOT ANALYSIS OF COCA COLA COMPANY 2 SWOT Analysis of Coca Cola Company Strengths and Opportunities (SO) Within the Organization One of the strengths of Coca Cola Company is its popular brand. To learn more about Coca Cola company, kindly check the Coca Cola company profile. Strength. You'll come across at least one of their product in over 200 . As PepsiCo is the main Coca-Cola's competitor, these two enterprises will be compared (The Coca -Cola company, 2017). COCA COLA Strengths: - Strong brand image - Largest market share - Strong brand portfolio - High customer loyalty - Extensive distribution network - Investment in marketing and advertising - High company valuation The most important strength of Coca Cola is its brand image and the high brand awareness. BRAND RECOGNITION AND REPUTATION WORLDWIDE Coca Cola is an extremely recognizable company. Company overview: (Source: Hoover's Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. The company has grown from strength to strength due to strong management and organization structure. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995). It is the largest non-alcoholic brand in the world. Variety of products - one of the biggest strengths that The Coca Cola Company has is their incredible variety of products across different categories. 3. Fantastic marketing strategies - Coca cola unlike Pepsi always tries to win peoples heart. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. The 2019 Consumer Interactive Trends Report from WPP revealed that brands are continuing to innovate and create unique products. Lately, this has included energy juices such as Red Bull or Monster . Strengths* It is the world's leading brand of soft drinksIt has a very well known brand across the world. Strengths 1. Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. Strengths: Coca-Cola has been a complex part of American culture for over a century. The marketing strategy of Coca Cola bases on maximizing the value of shareowners. This paper is intended to perform a strategic analysis or internal analysis and SWOT analysis of the Coca-Cola Company, the leading company in the beverage industry. Fantastic marketing strategies: Coca cola have a very different marketing strategy, coca cola targets people of all ages whereas Pepsi is always trying to target youngsters. These beverages involve those as carbonated beverage juices in regular and diet form, including Coca Cola, drinks like Sprite Lime soda as well as customary Coca Cola. SWOT ANALYSIS OF COCA COLA COMPANY Strengths In the swot of coca cola company 1. The company was the first to bottle cola in the region and is thus an American icon. Use what you have learned in previous courses to perform your analysis. You'll come across at least one of their product in over 200 countries. Coca Cola is known very well worldwide. The following analysis deals only with strengths, opportunities, and threats. The most important strength of Coca-Cola is its brand image and the high brand awareness. John Stith Pemberton laid the foundation of the company on May 08, 1886. Where Pepsi's target is continuously changing, and is targeted towards youngsters, Coca cola targets people of all ages. Strength and weakness are part of any company because people like to say different things about the company and it creates an image of the company.Coca Cola has produce excellent or popular product such as Coke and Sprite but it has approximately four hundred types of drinks which are unknown to many people. It boasts of several strengths that support its business model. The major strengths include its strong brand name, use of powerful marketing approaches . Strengths Coca Cola has an incredible brand identity. Coca-Cola is the world's top carbonated soft drinks (non-alcoholic) manufacturing company. Strengths and Weaknesses of Coca-Cola. A company like Coca-Cola has many internal and external strengths, but when launching a product of this sort, they begin to run into many internal and external weaknesses as well. Coca-Cola an insight to when and where it came into being. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels." [1] You can find more information about the business in PepsiCo's official website or Wikipedia's article. Coca-Cola's crucial competitive strengths include a strong brand and the largest distribution network. Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke's beverages at an average of nearly 1.6 billion servings a day. Strengths. Construction of IFE Matrix for Coca Cola: The evaluation of the strengths and weaknesses of the Company's performance in factors, which are significant for the analysis of company's performance, has been resulted in shape of following IFE matrix. Coca-Cola has its presence in more than 200 countries (Coca-Cola, 2019). Brand Equity: The Company has very high brand equity. Then, in a well-written 5-page paper, do the following:. In this article, we jump into the Strengths, Weaknesses, Opportunities and Threats of one of the world's largest beverage manufacturers, The Coca-Cola Company. This can be used by Coca-Cola, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. Brand awareness and brand equity are among Coca-Cola's main strengths. Company valuation: Coca-Cola is one of the most valuable brands globally. SWOT Analysis of the Coca-Cola Company in Brazil a. Below are the Strengths in the SWOT Analysis of Coca Cola: 1. Large market share. The firm accords the highest value to the customers, bottlers, suppliers, and consumers. The presence of a growing market in developing countries is a major opportunity for Coca Cola Company. This is a strength to the business as the demand determines the actions of the company. Then, it will discuss the opportunities Coca-Cola can maximize to improve its top line and bottom line. Coca-Cola Company, an American multinational corporation, was incorporated in Atlanta in 1892 by Asa Griggs Chandler. Dominant market share in the beverage industry The Coca-Cola Company is the largest non-alcoholic beverage company in the world. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. Perform an assessment of Coca-Cola's external environment, identifying key opportunities and threats, by doing the following: . Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. SWOT ANALYSIS OF COCA COLA COMPANY 2 SWOT Analysis of Coca Cola Company Strengths and Opportunities (SO) Within the Organization One of the strengths of Coca Cola Company is its popular brand. The best global brand in the world in terms of value. The goal of the strategy is to create a demand and fulfill the profitability (Shin et al., 2018). - Products are innovative and unique. Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG's) brands in the world. This Coca-Cola SWOT analysis case study intends to first shed light on the company's weaknesses and strengths. Coca Cola Strengths. Then, it will discuss the opportunities Coca-Cola can maximize to improve its top line and bottom line. A high level of customer loyalty is also a major strength for the Coca Cola Company. According to the Annual Report of The Coca-Cola Company, it is a global brand that is identified and appreciated in virtually every country of the world. Market leader in the non-alcoholic beverages sector: The Coca-Cola Company (TCCC) is the largest non-alcoholic beverage company in the world. As one of the leading companies in its industry, The Coca-Cola Company has numerous strengths that help it to thrive in the market place. Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. Popularity is one of its superior strengths that are incomparable with other companies. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. By using the SWOT analysis, Coca cola has developed many succeeded marketing strategies overtime. 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